‘Mean Girls’ Marketing: Turning Quotes into Revenue Streams

In the world of marketing, creativity and pop culture often collide to create memorable and impactful campaigns. One such example is the marketing phenomenon inspired by the iconic movie "Mean Girls." From "It's October 3rd" to "On Wednesdays We Wear Pink," the film's quotes and themes have become more than just lines from a movie – they've become lucrative marketing strategies. In this blog, we'll explore how these catchy phrases have been cleverly incorporated into marketing campaigns and what businesses can learn from the success of "Mean Girls" marketing.

The Power of Pop Culture References:

"Mean Girls," directed by Mark Waters and written by Tina Fey, was released in 2004. Since then, it has become a cult classic, with its witty humor and memorable quotes remaining in the public consciousness. Marketers have recognized the value of tapping into pop culture references to connect with their audience on a personal level.

"It's October 3rd":

Every year on October 3rd, fans of "Mean Girls" take to social media to celebrate the unofficial "Mean Girls Day." This simple date reference, "It's October 3rd," has become a viral phenomenon. Brands and businesses seize this opportunity to engage with their audience by incorporating this quote into their marketing content. From Instagram posts to email newsletters, the creativity knows no bounds.

"On Wednesdays We Wear Pink":

The famous quote "On Wednesdays We Wear Pink" has not only inspired fashion choices but also driven sales for businesses. Clothing brands, makeup companies, and retailers have used this reference to create themed collections and promotions. By tapping into the spirit of "Mean Girls" and appealing to fans' nostalgia, they generate excitement and sales.

Meninas Malvadas GIFfrom Meninas GIFs

Lessons for Marketers:

1. **Know Your Audience:** Understanding your target audience's interests and cultural references is key. "Mean Girls" marketing works because it resonates with a specific demographic – millennials who grew up with the film.

2. **Timing is Everything:** Capitalizing on annual events like "Mean Girls Day" or aligning with movie anniversaries can create buzz around your brand.

3. **Creativity Counts:** The more creative and authentic your approach, the more likely it is to stand out. Consider incorporating references into your content in a fun and unexpected way.

4. **Consistency is Key:** If you decide to use a pop culture reference in your marketing, be consistent in your messaging and branding to reinforce the connection.

Conclusion:

"Mean Girls" marketing is a testament to the enduring power of pop culture references in the world of advertising. By tapping into the nostalgia and humor associated with the film, brands have successfully engaged their target audience and boosted sales. Whether it's "It's October 3rd" or "On Wednesdays We Wear Pink," the lessons from "Mean Girls" marketing show that creativity, timing, and a deep understanding of your audience can turn movie quotes into lucrative marketing strategies. So, on October 3rd, put on your best pink attire and let your creativity shine!

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5 Trends That Will Be Massive in 2023! 🔥😆

We are all getting into our social media bags this year and to be honest with you, authenticity is in (BFFR) and becoming relatable is at an all time high (bye bye, filters).

In 2023, we expect social trends to uptick towards original content, community led efforts, and just being plain old genuine.

Read below to see our top 5 trends we think you should use to lead your social media strategy this year! 😀

#1 Keyword, SEO (search engine optimization) 🔎

We all know people flock to Google when they want to know about something, but now TikTok and Instagram are giving the colossal search engine a run for its money. Tik Tok and Instagram have easily become places where people search for the best food spots, hair stylists, and so much more! 

It is important as a creator/business owner to optimize your keywords when posting your content because the Gen Z-ers are looking for you all over TikTok and Instagram. 

The first step in optimizing your TikTok content is to use relevant and descriptive keywords that your audience actually searches for. Cool ways to do this is to use your local area i.e. “Houston” and your area of expertise “Boutique” and add this to your Tik Tok video or Instagram bio. Another cool way to add keywords is to add hashtags or alt text! You will gain a lot more business adding these keywords to your content!

@thelittleeggstudio How to use keywords on TikTok to help the algorithm categorise your video #tiktoktips #smallbusinesstips ♬ Computer Keyboard Typing Sound Effects - Sound Effects Nation

#2 Creators Help More Small Businesses 🤪

There is a lot of “downsizing the budget” with major companies in 2023. The pool for working with creators will become larger for smaller businesses. Believe it or not, it is actually affordable to work with creators! You just have to do your research and find the right ones. Some creators will make content pieces for under $100 bucks! 

We predict in 2023, creators will partner together with more small businesses and create UGC content (user generated content) to provide that authentic feel to brands. 

This is us telling small business owners to go out on a limb and make your list of creators you wish to work with and send them the pitch!! 

#3 Social Media Customer Care 😎

We predict in 2023 there will be more use of creators and business owners using original audio to explain things about themselves or their products.

Additionally, social media will be used as the primary customer care service line. If customers are having trouble with their products it will be easier for them to contact the brand through social media.

Creators and business owners who adopt this model will likely see a better success rate with any customer service needs.

#4 Short-form Content Continues to Dominate 🔥

90 SECs is the sweet spot, or shorter. Continue to make short form content! It will continue to dominate and it will only become more popular.

Creators are now using apps like CapCut or Prequel to make their content even better.

You can continue to use trending audio but make sure you are making content that is authentic to YOU. Additionally, utilize all platforms! Start to post on TikTok, IG Reels, AND YouTube shorts. You want that amazing piece of content you made to reach as many people as possible!

#5 Gated Content 🔐

Alright, community is the theme this year! We predict creators will start to create exclusive content and make it for their gated communities.

This means, creators and business owners will double down on creating their own app or bringing their audience together in a community that gives a ‘subscriber only’ vibe on Instagram, YouTube, etc! Content that creators make is very valuable and they want to make sure they are sharing it with a community who is willing to invest in the time and effort they put into it!

We hope you enjoyed this!! Comment below what you predict will be the social trends of 2023! We want to know!! 👀

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